Advertising Standards Authority seeks Media and Public Affairs Assistant

Advertising Standards Authority 2-3y Junior Level  London, England, United Kingdom 5 Apr 2018

Job Description

Media and Public Affairs Assistant

Start date: ASAP

The Advertising Standards Authority is the independent, self-regulatory body for advertising in the UK and works to ensure that advertisements are legal, decent, honest and truthful. Our work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.

We are seeking to recruit a Media and Public Affairs Assistant to support the organisation in handling its communications activities. Operating in a fast-moving media, regulatory and political landscape, you will be a highly motivated individual, comfortable working in a diverse and challenging role involving both media and public affairs work. With continued political and media interest surrounding topics including the advertising regulation of food and drink, broadband, gambling, gender stereotyping, and social influencers, you will be capable of taking your own initiative as well as helping monitor media and parliamentary developments, talk to journalists and respond to their enquiries, draft responses to MP queries, develop website and social media content, and champion the work of the ASA system in order to maintain consumer, industry and Government confidence in advertising self-regulation.

To be successful in this role you will demonstrate your ability to learn quickly, work autonomously and find creative solutions to work related challenges. You must have an ability to collaborate effectively and develop strong relationships with colleagues and customers alike. Good written and oral communications is essential.


To support the communications team in its work promoting and defending advertising self-regulation in the eyes of political, press and public audiences. The role contributes to the delivery of our proactive communications objectives as well as monitoring the media, Parliament and government for policy developments. Contributing to consultation responses and correspondence with MPs and journalists will be routine priorities.


The ASA is the UK self-regulatory body for ensuring that all advertisements, wherever they appear, are legal, decent, honest and truthful. The Committee of Advertising Practice (CAP) is responsible for writing and maintaining the Advertising Codes. The communications department promotes the work of the self-regulatory system (ASA and CAP) to a wide range of audiences, including the public, the advertising industry, government, NGOs and the media. Misleading advertising commands a great deal of attention from politicians and journalists, and we want to reassure them that the self-regulatory system has a strong record of protecting consumers. To safeguard the public from harmful or offensive advertising we need to engage with some fast-moving legislative and regulatory debates, e.g. advertising to children, gambling advertising, alcohol advertising, HFSS advertising.

Key tasks:

  • To co-ordinate the distribution of press cuttings and record our press and broadcast coverage
  • To act as an authoritative point of contact for all regional and national media and public affairs stakeholders, such as DCMS, BEIS, DH, Parliamentarians and NGOs
  • To monitor policy developments and parliamentary activities in the UK and Europe of relevance to advertising self-regulation
  • To deliver the publication of weekly ASA rulings and their distribution to journalists
  • To draft correspondence and respond to significant consultations
  • To liaise with Government officials and provide an ASA response to any enquiries
  • To draft and develop content for the ASA website, newsletters, social media platforms and press releases
  • To draft briefing papers for the Senior Management Team
  • To represent the ASA and CAP to external audiences, including speaking at seminars and other events on behalf of the organisations
  • To support and contribute to effective internal communications
  • To support and develop the ASA’s social media channels
  • To answer general enquiries from the public
  • To cover duties of colleagues in their absence and as appropriate
  • To undertake any projects that may be required by the Media and Public Affairs Manager
  • To support and work collaboratively with the Senior Media Relations Officer and Public Affairs Adviser

Key requirements

  • Degree-level education or the ability to demonstrate an equivalent level of knowledge and experience
  • Working knowledge of the press and Government
  • An appreciation of the role of media and public affairs
  • Up-to-speed with social media and its application to corporate communications.
  • Awareness of, and interest in, current affairs
  • Effective oral and written communication skills
  • An eye for detail and good analysis skills
  • A collaborative personal style that is effective in building and maintaining relationships with a variety of stakeholders, internally and externally
  • Proactive, motivated and able to work independently
  • The ability to organise work and prioritise tasks.  This is particularly important as you will need to be able to balance your press and public affairs duties

Desirable skills

  • Knowledge and understanding of advertising self-regulation and the issues we face
  • Experience of creating video or using Photoshop



The closing date for applications is 11am on Monday 09 April 2018

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